Design Labs
ZNAPCASH
To increase engagement for Cashback Platform Znap Cash
About Znap Cash
Znap reached out to us to help them carry out all stages of product design with the goal of increasing consumer engagement and identifying reasons for the high drop-off rates and no consumer & brand loyalty. We did a series of steps including a UX Audit, Discovery, and alignment of future business goals followed up by the UX and eventual visual design.
Services
- 1. Discovery & Strategy
- 2. UX/UI Design
- 3. App Development
- 4. Testing
Project Description
Znap reached out to us to help them carry out all stages of product design with the goal of increasing consumer engagement and identifying reasons for the high drop-off rates and no consumer & brand loyalty. We did a series of steps including a UX Audit, Discovery, and alignment of future business goals followed up by the UX and eventual visual design.
What is Znap?
A fintech platform born in the UAE providing Consumer Retention Mechanism along with smart payments to local businesses and helping customers stack up rewards via a simple secure user friendly app - Znap
Know moreChallenges and Objectives
Our main challenge was to keep up with the technical aspects of the platform and provide new UX/UI solutions for entire mobile application interfaces.
High Drop rates
User's are not signing up
The product is very difficult to understand.
Users don't have enough motivation to
care about cashbacks.
It's not immediately clear on what the product does
There is no brand consistency and no brand recall.
Challenges
Our main challenge was to keep up with the technical aspects of the platform and provide new UX/UI solutions for entire mobile application interfaces.
Spoke Design Labs
Our main challenge was to keep up with the technical aspects of the platform and provide new UX/UI solutions for entire mobile application interfaces.
Simple and Easy Onboarding
Simple explanation of the product. No force Signup for the user.
Simple and Easy Onboarding
Centralized
cash system
A centralized cashback system -Znap Cash to see all the cashbacksthe user has received
Centralized
cash system
Stay in the loop with the expiring offers
Get notified about expiring cashback, so you are always in the loop.
Stay in the loop with the expiring offers
All cash back in one place.
Get all the cash back ready in one place.
All cash back at one place
Redeemcash
back instantly
Get instant cashback from restaurants instantly. Redeem them on your next visit.
Redeem cashback instantly
Consistent
Design
Fixed the inconsistent design andcreated a fresh design so the user isalways interested.
Consistent Design
Scope of work
Discovery & Strategy
- Define idea value
- Market & competitors research
- VP & BM workshop
- Idea validation, PoC
- Product roadmap
UX/UI Design
- UI Style guide & Assets
- App flow
- Wireframes
- UI Layouts & Graphics
- UI Style guide & Assets
High fidelity prototype
- Marvel prototype
- Figma prototype
- Protopie prototype
Colors
Before coming to us, the client had already created his brand book, had the logo, colors and more. We had to use everything that the client already has and keep in mind that this application is audience friendly. It must be comfortable for a young guy who is a digital native and loves bright colors as well as for a woman of age who has poor eyesight and does not often use such products
Primary Colors
Grey Colors
Gradients
Typography & Colors
Typeface Satoshi reflects the idea of the app - it's simple, clear, and straight forward.
ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890”?”!’(%)[$]{@}/&\<-=>$><.TM
Low Fidelity Designs
Final UI Screens
High Fidelity Designs
