Whenever you start branding your company online, it is very necessary that you make a positive impression with respect to your website. You have to create a professional, user-friendly, and functional website for your business to achieve more success and stay ahead of competitors.
Websites are the most essential source of business. It is most important to invest in professional and responsive web design services. So in this blog, we’ll be letting you in on some reasons why you should invest in professional and responsive web design services.
We’ll be exploring,
1. Responsive web design
2. Responsive web design vs adaptive design
3. Responsive web design vs mobile-friendly web design: The mobile-first approach
4. 5 reasons to invest in professional and responsive web design services
i. It sets the first impression
ii. User Experience escalates -
iii. SEO Improves: It aids your search engine optimization (SEO) strategy
iv. Your competitors are doing it
iv. Consistency and brand Identity is maintained
Let's begin with,
1. Responsive web design
Responsive web design is about creating web pages that look good on all devices! A responsive web design will automatically adjust its size to look smart and work perfectly for different screen sizes, whether viewed on desktops or smartphones. If your website doesn’t provide a consistent user experience, 89% of users will either switch devices or just leave.
2. Responsive web design vs adaptive design
A responsive design can change its layout and appearance based on the screen size of the device it’s accessed on, from a large desktop computer to a small mobile phone WHILE An adaptive design requires the creation of a different layout for each device the website will be accessed on.
Responsive design often takes less work for a UX designer to create, but they will have to work with the developer to ensure the layout of the site is usable at each possible screen size WHILE Adaptive design requires a UX designer to create up to six different versions of a single website for different-sized screens. While this is a lot of work, it enables the UX designer to optimize the user experience for every device these layouts cover.
Responsive design often works best for bigger sites that are being designed from scratch WHILE Adaptive design often works best for smaller sites that are being refreshed.
3. Responsive web design vs mobile-friendly web design: The mobile-first approach
The fact that a responsive website has been designed in a way that the sizes of all the important elements are adapting to the screen of the device you are using does not mean such a website is mobile-friendly or has been designed with a mobile-first approach.
A vast majority of users who access the internet do it from their mobile phones. So how the designer approaches the task, either designing your site from the smallest to the bigger screens or from the desktop version to the smallest screen has a lot to do with providing a good user experience for the majority of your users.
A mobile-first website will always offer a better user experience.
A mobile-first approach is basically a design approach that starts from the small screens and then moves to the big ones. That is, when your responsive web design company is developing your website, for example, they start with the design of the website’s mobile version first, before moving to the desktop version.
Mostly the reason is that smart devices’ screens are smaller. Thus the designers need to be smart about how they use the available space. A mobile-first strategy helps in defining what’s visually and functionally necessary. In this way, the responsive web design agency can be more effective in its design choices.
4. 5 reasons to invest in professional and responsive web design services
People work across multiple screens or devices today. This means you cannot rely on designing for the desktop screen alone. Investing in responsive web design services has become a must in the world of today. Not only because customers use multiple screens, but because of a lot of other benefits that come with having responsive websites
Here are some of those reasons why you should Invest in responsive web design services:
i. It sets the first impression
When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.
Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.
ii. User Experience escalates
A single responsive design, which smoothly changes across screen sizes provides a consistent experience for your visitors. Consistency improves the overall user experience which greatly impacts traffic. The more high-quality traffic you get, the greater your conversion rate will be, resulting in increased revenue. A site with an improved user experience will basically make sure that users come back to it.
iii. SEO Improves: It aids your search engine optimization (SEO) strategy
Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.
This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to snuff, you’ll be fighting an uphill battle for visibility from the start.
Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.
The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a web design agency that includes SEO services as a part of their package.
iv. Your competitors are doing it
This is the 21st Century. If you want to remain in competition with businesses offering similar services as you, you must approach your web design the responsive way.
If you have an old, outdated, and low-quality website, your competitors will outrank you. Their well-designed website will perform better than your website.
This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing.
Your website’s design is even an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest. This one thing should be your website.
v. Consistency and brand Identity is maintained
When you’re trying to get new leads for your business, you want to build up your brand. You want your audience to get familiar with your brand so they choose you when they’re ready to convert. Online web designs are important because they help create consistency across your page.
You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience won’t know which colors to associate with your brand.
If your website is not consistent, people will bounce from yours to one that looks more professional. By building consistency, you keep leads on your page longer and get them familiar with your business. You’ll earn more leads and conversions down the line when you redesign your site for this key element.
To wrap it all up
Your website’s design plays a vital role in your online marketing campaign’s success. If you want to drive the best results for your business, you must invest in designing a professional and responsive website that drives people to learn more about your business.
Looking to Invest in a Responsive Website Design?
Look no further than Spoke Design Labs. At Spoke Design Lab, we create the best solutions. We are absolutely confident we’re the ones you’re looking for because we’ve created top-notch design solutions for many startups as well as industry leaders worldwide, and they were all a success.
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We gladly await you! :)
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